From e-commerce sites to social networks, including in-store salespeople, each customer requires personalized, coherent and contextualized interactions with the brand… at the risk of becoming unfaithful to them for good! From e-commerce sites to social networks, including in-store salespeople, each customer requires personalized, coherent and contextualized interactions with the brand… at the risk of becoming unfaithful to them for good!IDENTIFY YOUR CUSTOMER ON ALL CHANNELSWhile many brands claim to have mastered the use and analysis of customer data, few manage to reconcile and unify them to form a single customer repository. Indeed, this data is often incomplete, unqualified, scattered throughout the various departments of the company, and therefore difficult to correlate.Also, to achieve this unique vision and effective customization, you obviously need a state-of-the-art data infrastructure. This allows you to collect in a single database, and in real time, all the data (structured or not) associated with your customers' journeys (CRM, navigation data, social data, in-store collection data. etc.) The resulting analysis will then offer you the opportunity to refine and enrich your customer knowledge, by better identifying everyone's expectations, behaviors, preferences and sticking points! You will then be able to create relevant customer segmentation for ultra-targeted relationship programs and contextualized campaigns.85% OF MARKETING DIRECTORS FAIL TO RECONCILIATION ONLINE AND OFFLINE DATA. *RECONCILIATION THE ON AND OFFLINE ROUTEOnce this analysis work is done, you have a fine and complete view of your customers. Thus, you will be able to define marketing personas, fictitious characters representing the typical profile of a person from a customer group or target segment. These Egypt Phone Numbers List personas will help you define your new, more personalized and relevant shopping journeys. They will also allow you to resolve dissatisfaction and generate additional sales.FACED WITH A MULTI-DEVICE CONSUMER WITH FRAGMENTED PATHS, DATA CONVERGENCE IS A REAL CHALLENGE.Your customer can start their purchase on the Internet and then continue in-store or vice versa. It is therefore important to know how to recognize him at all points of contact in order to send him the right offers at the right time. The course must therefore be fluid, coherent and seamless. To do this, automated journey management technologies, such as the Kiss The Bride Be-One platform, make it possible to collect and analyze all data on and offline. By connecting to all of the brand's contact points (including checkout systems), the platform consolidates all the data in order to allow brands to benefit from a unified view of their consumers and their journeys, and to converse individually with each of them.Mondial Tissus is a good example in this area. The brand has set up with the agency an omnichannel loyalty program based on customer knowledge. Concretely, the agency analyzed 1.8 million consumer data in order to define a relationship program and more broadly offer a personalized experience according to the profile, background, potential and level of engagement of each customer. Results? A doubling of in-store traffic and sales, as well as an increase in the number of transactions.The intelligent exploitation and analysis of this data to understand each of its consumers is therefore the key to delivering personalized, engaging and seamless experiences throughout the journey.